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  Outdoor sports are connected to the people’s livelihood and the economy.In recent years, with the improvement of economic and social development and living standards, people have increasingly paid attention to health and quality of life, and favored leisure and sports methods close to nature. The development of Chinese outdoor sports has ushered in spring: ice and snow, road running, riding, off -road, camping, etc.Showing explosive growth; post -90s, women, parent -child families have become the main consumer forces; professionalism, lightweight, and playability lead to a new trend of consumption.

  1. Overview of the outdoor sports industry: the project is rich and diverse to meet the needs of different types of people

  Outdoor sports subdivision projects are rich and diverse. According to different natural environments, they can be divided into land, mountains, water, ice and snow, air sports and camping activities and outdoor; According to professionalism and activity intensity, it can be divided into three categories: professional, conventional and leisure outdoor sports to meet the needs of different types of people -professional outdoor sports often have bad environment and require participants to achieve professionalism, psychological quality, and technical equipment to achieve professionalism in professionalism, technical equipmentLevel; conventional outdoor sports have relatively low professional requirements, which have some challenges and adventure; leisure outdoor sports are mainly experience and relaxation, and adapt to a wide range of people.

  According to the professional version of Tianyancha, as of now, my country has more than 279,000 outdoor sports related enterprises; of which, from January-February 2024, more than 7,000 newly registered enterprises have been added, an increase of 3.9%compared with the same period in 2023; From the perspective of geographical distribution, Zhejiang, Guangdong (tied first), Henan and Shandong, the number of outdoor sports related enterprises ranks among the top, with more than 41,000, more than 17,000, and more than 16,000.Judging from the establishment time, 45.9%of the relevant enterprises were established within 1-5 years, and the relevant enterprises established within 1 year accounted for 25.1%.

  2. The current status of the development of outdoor sports industry: coexist from flying plates, camping to skiing, diving, bungee jumping majors and leisure

  With the pursuit of quality of life, the popularity of outdoor sports is getting higher and higher.In 2023, more people poured into nature and feel the fun of outdoor sports.From flying plates, camping to skiing, diving, and bungee jumping, outdoor sports and equipment are becoming more and more professional and hard -core, attracting more and more young people to join it.

  1. Development support

  With the improvement of people’s lives and income levels, outdoor sports consumption has gradually become an important consumer field for people to pursue health and quality of life.From 2022 to 2023, my country’s outdoor movement has shown explosive growth, driving the rapid development of the industry.According to data from the “China Outdoor Sports Industry Development Report (2022-2023)”, in the first half of 2023, the order volume related to outdoor sports increased by 79%compared with the same period in 2022. Compared with the same period in 2019, the order volume increased by 221 221%; In 2022, the market size of China’s outdoor products industry has reached 197.1 billion yuan, and it is expected to increase to 240 billion yuan in 2025.Various signs show that my country’s outdoor sports industry is growing rapidly, and my country has become one of the countries with a rapid growth of the global outdoor sports industry.

  With the deep integration of national fitness and the health of the whole people, as the outdoor sports industry that meets the needs of the people into the golden development period, the expansion of market scale and the coexistence of content quality have become important features.Skiing, surfing, diving, climbing, climbing, riding, road running, fishing and other outdoor sports have gradually become a new choice for people to return to nature and relax.In 2022, the “Outdoor Sports Industry Development Plan (2022-2025), jointly issued by the Eight Departments of the State Administration of Sports and the National Development and Reform Commission, showed that as of the end of 2021, the number of outdoor sports participants in the country had exceeded 400 million.The total scale of the outdoor sports industry will exceed 3 trillion yuan.

  2. User portrait

  Compared with the portrait of sports outdoor (including sports and outdoor sports) users, it is found that outdoor sports, especially the leisure outdoor sports in recent years, show the following obvious features:

  The proportion of post -90s and post -80s.In comparison, in outdoor sports, the proportion of college students and middle-aged and elderly groups is relatively small, and the post-80s and first enrollment of parent-child families and middle classes constitute the “90-95” group.The core part.Consumers of these two ages have a certain economic foundation, have stronger consumption power, and have more demands for quality life.

  Women’s proportion is greater.Different from traditional balls, fitness or mountaineering, hiking projects, outdoor leisure sports under the new trend attract more female players to participate. The proportion of women has reached 2/3, and “exquisite mothers” have become one of the important labels.

  The proportion of first -tier cities has a greater proportion.In the first -tier and new first -tier cities, regardless of the consumption power, or the pursuit of quality life and trendy things, 65%of outdoor sports participants have concentrated their preferences. Their preferences affect the wind direction of the entire outdoor sports consumer market;The current penetration rate of fourth -tier cities is low, and it is a high potential area for future market growth.

  3. Analysis of the outdoor sports industry chain: a full -scale sales network

  The upstream and upstream of the outdoor supplies industry chain include raw materials and finished products, and downstream include branders and retailers.

  The upstream raw materials mainly include chemical fiber, fabric, metal, rubber silicone and other auxiliary materials.The core competitiveness of the upstream is the differentiated functional products brought by proprietary technologies, such as the multi-functional fabric GORE-TEX produced by the United States Gore, which has the four major functions: waterproof, airproof, breathable and durable.Outdoor clothing.

  The finished products of the midstream include outdoor shoes and clothing, equipment, equipment and accessories, and are mostly labor -intensive industries. Due to domestic labor cost advantages, there are a large number of foundries in the Yangtze River Delta, Pearl River Delta, Fujian, Qingdao and other places.for example:As well asAs well asIt has established long -term stable cooperative relationships with global leading brand owners such as Decathlon to grow with high -quality customers.

  The downstream includes brand owners and retailers, and retailers include professional retailers, such as Decathlon,, REI in the United States, German Globetrotter, in addition to other outdoor brands, usually have independent brands; it also includes comprehensive retailers, such as, Sam, Carrefour, etc.

  Taking charge clothes as an example, the charge in the past year has been a frequent visitor to occupy the hot search for outdoor sports. Whether it is because of the high price of a certain brand or the “self -enthusiasm” brought by outdoor sports boom, the jacket itself is “The core.

  The jacket can not only cope with the complex and diverse outdoor environment, but also have multiple functions such as waterproof, windproof, warmth, breathability and wear resistance, which can well meet the needs of outdoor sports.At the same time, their design has gradually incorporated fashion and urban elements. It is not only suitable for professional or leisure outdoor sports, but also can be used for daily life scenes such as commuting and shopping to meet consumers’ multiple scenes.

  According to public data from the Internet, in the fourth quarter of 2023, the online sales of assault clothing category increased by 1.4 times year -on -year, and online sales also increased by 1.3 times year -on -year.On the one hand, the assault jacket itself is more suitable for male outdoor sports and daily activities; on the other hand, the appearance of the fitting jacket has both the functionality, which can not only satisfy the functionality, but also modify the figure, so as to get more male consumers’ loveEssence

  EyeInformation has exceeded a thousand patent applications related to the jacket. As of now, 40 patent applications related to the jacket in 2024 have been applied.

  Fourth, outdoor sports investment and financing: outdoor and extreme sports, event operation and brokerage, and sports products and equipment.

  Under the drive of outdoor sports such as skiing, camping, and hiking, outdoor sports have continued to attract market attention.

  According to Tianyan Chaping financing information, the industry distribution of outdoor sports financing events is mainly outdoor and extreme sports, event operation and brokerage, and sports supplies and equipment, including 54, 15 and 10 respectively.

  From the perspective of the regional distribution of financing incidents, the number of financing events owned by Beijing, Shanghai, and Guangdong is at the forefront, including 56, 23, and 12.Judging from the round of financing incidents, the three rounds of the angel, the A round, and the Pre-A round ranks among the top, with 41, 31 and 14, respectively.

  In addition, from the perspective of investment institutions, Bin Fu Capital, Dinghui Investment, andThe number of “shots” of the three institutions ranks among the top, all of which have three investment records.

  5. Future development: The continuous heating consumer demand has ushered in unprecedented opportunities for development

  With the continuous heat of consumer demand, the outdoor sports ecosystem is ushered in unprecedented opportunities for development.

  On the one hand, hiking is becoming a new choice for modern people to escape fast -paced life, integrate nature, and enjoy life.Walking through the mountains, urban streets, park trails, and even deserts is not only a movement, but also a life attitude.

  Around hiking, jackets and sunscreens have become indispensable items for wardrobes. Hiking clothing supports the market for more than 8 centers; niche hiking such as streams and off -road gradually highlights huge potential.Auxiliary equipment such as claws deserves attention.

  In addition, in recent years, riding as a way of sports and social methods, the heat has continued to increase the scale of related categories.Diverse needs.From car bells, car locks to the code watch, paddy rack, to shelves and reflective stickers, each cycling is a personalized equipment show.